If you work in eCommerce, you don't have too much difficulty tracking which channels drive sales. But what about the full customer journey?
Without attribution, valuable channels are missing credit.
Paid is a valuable resource for eCommerce. But we all know users don't click and convert.
Without marketing attribution, you're left with an unreliable ROAS. Ruler helps you credit paid whether it started, drove or closed a customer journey.
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.