Some conversions are harder to track than others. With attribution, you can track calls, forms and live chat.
Even better, you can see how leads were driven by marketing in the tools you need it most.
Ruler will store, collect and fire all of your marketing, lead and sales data where you need it. You’ll be left with one single source of truth to measure your marketing by.
True visibility of which marketing channels and campaigns are working to drive sales helps you to make data-driven decisions.
You can spend your time working smarter, not harder on the channels that really matter.
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.